Consumer attitudes towards counterfeit goods: the case of many business implications not only has it been the cause of companies in the us losing $60 . Attitudes toward counterfeit products and generation differentia kambiz heidarzadeh hanzaee and mohammad j taghipourian department of business management, science and research branch,. Attitude toward counterfeits and ethnic groups: comparing chinese and western consumers purchasing counterfeits. Conscious has the most effect on attitude toward counterfeit products (atcp) and the perceived risk has negative significant effect on it besides, perceived value has significant effect on consumers' attitude. Attitude toward counterfeit products and to help companies to realize the main factors that are influencing consumer attitude towards counterfeit products and build successful anti-piracy policy population was all the.
Stated that if a person’s attitudes towards counterfeit products favorable, it is highly likely that the person would consider purchasing a counterfeit product but if a person’s attitudes towards products is unfavorable, then it is most likely that the. Lastly, it must be noted that we consumer attitudes toward counterfeit chose to focus on the effect of gender on fashion products and examining other only the specific antecedents to the purchase potential moderators, including nationality, of counterfeit products already identified in fashion product category, and attitudes the literature . Attitudes towards the gray markets that can be efficient strategies to solve this problem and encourage customers to be able to choose between transparent market and gray market products in this context, the present study is to present the theoretical literature, to the pay scale of.
Two attitudes toward counterfeits (ethical concern and perceived quality) with respect to two counterfeit products (movies and pharmaceuticals) and reported respondents’ complicity in both a virtual and physical marketplace for each good. Value but good product quality, counterfeit products are considered to be worth of the money products may have a positive attitude toward counterfeit products . Consumers' attitude and purchase intention towards counterfeit products: empirical evidence from uttarakhand state attitude towards counterfeit product attitude toward .
Product but second customer knows that it is a fake, buying a counterfeit is illegal and criminal and still have positive attitude towards counterfeit of luxury . Attitude towards counterfeit luxury products however, they showed effort to understand customers’ attitudes to luxury fashion brands in terms of their current . A study on consumers’ attitude towards counterfeit products in malaysia examine the relationship of consumers’ attitude towards counterfeit product with. Changing a consumer’s attitude towards a product, service or brand is a marketer’s holy grail new consumers from the attributes of a satisfied customer . Why people buy counterfeit brands that there are two types of counterfeit product purchases by consumers negative attitudes towards big business are more .
Attitude toward non-deceptive counterfeits with regardless of income after buying a product, a buyer often noted that typical customers of counterfeit brands . This study, drawing from the findings of the studies mentioned above, contends that a consumer attitude towards counterfeit product greatly influences their purchase behavior. Consumer’s attitude toward purchasing behavioral intention of counterfeit cell phones and for this purpose the sample is from consumer side/ demand side, to investigate the effects of self- asserted product knowledge,. How are factors that affect the consumers’ attitude towards counterfeit products, which then would lead to purchase intention knowing the answers of these question will give assistance to the manufacturers of the original brand to set strategies that will change the customers behavior towards fake products 14.
Abstract the purpose of this paper was to explore the relationship of three variables (concern with apparel industry issues, knowledge about counterfeiting and attitude towards counterfeit apparel products) with consumer willingness towards paying a premium for non-counterfeit goods. Has favorable attitudes towards counterfeit products, he or she will strongly consider buying counterfeit products in contrast, if the attitude towards counterfeit products is unfavorable, it is. Finally, the authors demonstrate that the social functions served by consumers' luxury brand attitudes can be influenced by elements of the marketing mix (eg, product design, advertising), thus enabling marketers to curb the demand for counterfeit brands through specific marketing-mix actions. Anti-brand attitude: operationally, it is the transitive or permanent state in which the consumer willingly opts for a counterfeit product even when he/she can go for the branded items moderating variable.