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Marketing strategies become more crucial when they are executed to design, distribute and promote banking services the present study is descriptive in nature and takes out significant differences in the promotional strategies adopted by private and public sector banks in india the study shows . A study by krishna, suryanarayana & srikant (2005) recommended that promotional strategies should be designed as per the nature of the services to be promoted the advertisers should seek a narrative approach to communicate the service experience rather than a logical, argumentative approach. A report on promotional strategies adopted by icici prudential life insurance co ltd by saurabh singh baghel icici prudential life insurance coltd. 1 comparative study of promotional strategies adopted by public and private sector banks in india author 1 & author 2 affiliation address.
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